THIS is the part of branding no one talks about, but it makes a huge difference. Brand Specs is where your organize all the intangible things (like a copy bank) that make your brand awesome.
You’re kicking butt & taking names on building your online presence. Or at least giving it an A+ effort. But searching 5 different places for the notes you took about your new Call-To-Action is getting old. You know that building a real-deal, people-recognize-you-in-Facebook-Groups, kind of brand takes consistency. But how exactly do you pull that off without adding more to your schedule?